Marketing grants
The aim of the Marketing grants is to provide grants to the organisers of events in Tasmania to increase visitation to their event. The program seeks to support marketing initiatives that promote and attract audiences to events held in Tasmania between 1 July 2026 and 30 June 2027.
Applications for the Marketing grants are open from 2:00 pm Thursday, 14 May 2026 to 2:00 pm Thursday, 20 May 2027.
Applications will be assessed in order of receipt of a submission and will continue until the program closes or all funding allocated to this program is exhausted – whichever occurs first.
- Funding
- Eligibility
- Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2025.
- Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2025.
- Be an event organiser delivering an event in Tasmania between 1 July 2026 and 30 June 2027 that attracts:
- a minimum of 50 intrastate visitors (Tier 1), or
- a minimum of 50 interstate visitors (Tier 2).
- Provide a marketing plan for the event.
- The event must not be a new event; it must have been held previously.
- Submit an application:
- at least six (6) weeks prior to the event start date for Tier 1, or
- at least twelve (12) weeks prior to the event start date for Tier 2
- How do I apply?
Funding
The grant program is designed to cater for both large and small events, with two tiers of funding available for events with either intrastate or interstate visitation targets.
Grants between $2,500 and $10,000 are available to support event organisers in enhancing their marketing strategies for established Tasmanian events.
Grants are available until the available funding allocation has been fully allocated, or the program has closed – whichever occurs first.
Applicants must choose to apply for either Tier 1 or Tier 2:
Tier 1: Grants between $2,500 and $5,000 are available for events primarily targeting an intrastate (within Tasmania) audience.
Tier 2: Grants between $5,001 and $10,000 are available for events targeting an interstate (outside Tasmania) audience.
The funding tiers are detailed below in the following table.
Tier 1 | Tier 2 |
|---|---|
Applicants applying through Tier 1 are undertaking intrastate marketing activities seeking to attract visitors within Tasmania from outside their region. | Applicants applying through Tier 2 are undertaking interstate marketing activities seeking to attract visitors from outside Tasmania. |
From $2,500 to $5,000 in funding is available. | From $5,001 to $10,000 in funding is available. |
Minimum visitation target of 50 intrastate visitors (visitors from within Tasmania). | Minimum visitation target or 50 interstate visitors (visitors from outside of Tasmania). |
Intrastate marketing focus. | Interstate marketing focus. |
Applicants must demonstrate an understanding of their target audience and how to communicate with them. | Applicants must demonstrate an understanding of their target audience and how to communicate with them. |
Applicants must provide a detailed marketing plan. | Applicants must provide a detailed marketing plan. |
Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. | Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. |
Eligibility
Applicants must meet the following eligibility criteria:
Be an event organiser delivering an event in Tasmania between 1 July 2026 and 30 June 2027 that attracts:
Funding
The grant program is designed to cater for both large and small events, with two tiers of funding available for events with either intrastate or interstate visitation targets.
Grants between $2,500 and $10,000 are available to support event organisers in enhancing their marketing strategies for established Tasmanian events.
Grants are available until the available funding allocation has been fully allocated, or the program has closed – whichever occurs first.
Applicants must choose to apply for either Tier 1 or Tier 2:
Tier 1: Grants between $2,500 and $5,000 are available for events primarily targeting an intrastate (within Tasmania) audience.
Tier 2: Grants between $5,001 and $10,000 are available for events targeting an interstate (outside Tasmania) audience.
The funding tiers are detailed below in the following table.
Tier 1 | Tier 2 |
|---|---|
Applicants applying through Tier 1 are undertaking intrastate marketing activities seeking to attract visitors within Tasmania from outside their region. | Applicants applying through Tier 2 are undertaking interstate marketing activities seeking to attract visitors from outside Tasmania. |
From $2,500 to $5,000 in funding is available. | From $5,001 to $10,000 in funding is available. |
Minimum visitation target of 50 intrastate visitors (visitors from within Tasmania). | Minimum visitation target or 50 interstate visitors (visitors from outside of Tasmania). |
Intrastate marketing focus. | Interstate marketing focus. |
Applicants must demonstrate an understanding of their target audience and how to communicate with them. | Applicants must demonstrate an understanding of their target audience and how to communicate with them. |
Applicants must provide a detailed marketing plan. | Applicants must provide a detailed marketing plan. |
Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. | Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. |
Eligibility
Applicants must meet the following eligibility criteria:
- Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2025.
Be an event organiser delivering an event in Tasmania between 1 July 2026 and 30 June 2027 that attracts:
- Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2025.
- Be an event organiser delivering an event in Tasmania between 1 July 2026 and 30 June 2027 that attracts:
- a minimum of 50 intrastate visitors (Tier 1), or
- a minimum of 50 interstate visitors (Tier 2).
- Provide a marketing plan for the event.
- The event must not be a new event; it must have been held previously.
- Submit an application:
- at least six (6) weeks prior to the event start date for Tier 1, or
- at least twelve (12) weeks prior to the event start date for Tier 2
Eligibility
Applicants must meet the following eligibility criteria:
- Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2025.
Be an event organiser delivering an event in Tasmania between 1 July 2026 and 30 June 2027 that attracts:
- Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2025.
- Be an event organiser delivering an event in Tasmania between 1 July 2026 and 30 June 2027 that attracts:
- a minimum of 50 intrastate visitors (Tier 1), or
- a minimum of 50 interstate visitors (Tier 2).
- Provide a marketing plan for the event.
- The event must not be a new event; it must have been held previously.
- Submit an application:
- at least six (6) weeks prior to the event start date for Tier 1, or
- at least twelve (12) weeks prior to the event start date for Tier 2
How do I apply?
Funding
The grant program is designed to cater for both large and small events, with two tiers of funding available for events with either intrastate or interstate visitation targets.
Grants between $2,500 and $10,000 are available to support event organisers in enhancing their marketing strategies for established Tasmanian events.
Grants are available until the available funding allocation has been fully allocated, or the program has closed – whichever occurs first.
Applicants must choose to apply for either Tier 1 or Tier 2:
Tier 1: Grants between $2,500 and $5,000 are available for events primarily targeting an intrastate (within Tasmania) audience.
Tier 2: Grants between $5,001 and $10,000 are available for events targeting an interstate (outside Tasmania) audience.
The funding tiers are detailed below in the following table.
Tier 1 | Tier 2 |
|---|---|
Applicants applying through Tier 1 are undertaking intrastate marketing activities seeking to attract visitors within Tasmania from outside their region. | Applicants applying through Tier 2 are undertaking interstate marketing activities seeking to attract visitors from outside Tasmania. |
From $2,500 to $5,000 in funding is available. | From $5,001 to $10,000 in funding is available. |
Minimum visitation target of 50 intrastate visitors (visitors from within Tasmania). | Minimum visitation target or 50 interstate visitors (visitors from outside of Tasmania). |
Intrastate marketing focus. | Interstate marketing focus. |
Applicants must demonstrate an understanding of their target audience and how to communicate with them. | Applicants must demonstrate an understanding of their target audience and how to communicate with them. |
Applicants must provide a detailed marketing plan. | Applicants must provide a detailed marketing plan. |
Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. | Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. |