Events Tasmania Marketing Grant 2025
The aim of the Events Tasmania Marketing Grant Program – 2025 is to provide grants to the organisers of events in Tasmania to increase visitation to their event. The program seeks to support marketing initiatives that promote and attract audiences to events held in Tasmania between 1 January and 30 June 2025.
Applications for the Events Tasmania Marketing Grant are open from 2:00 pm Tuesday, 19 November 2024 to 2:00 pm Thursday, 1 May 2025.
Applications will be assessed in order of receipt of a submission and will continue until the program closes or all funding allocated to this program is exhausted – whichever occurs first.
- Funding
- Eligibility
- Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2024.
- Be an event organiser delivering an event in Tasmania between 1 January and 30 June 2025.
- The event must not be a new event; it must have been held previously.
- Submit an application at least six weeks prior to the event commencing.
- Assessment criteria
- an understanding of the target audience
- the expected value and impact of the proposed marketing strategies
- how the proposed marketing activities will effectively promote the event and Tasmania's attractions to a broader audience
- how the grant allocation request will enhance marketing of the event.
- all expenditure related to the marketing activities
- a clear outline regarding external assistance (whether the marketing activity is done internally or is being outsourced).
- How do I apply?
Funding
A total budget of $250,000 has been allocated to the Events Tasmania Marketing Grant Program for 2025.
The grant program is designed to cater for both large and small events, with two tiers of funding available for events with either intrastate or interstate visitation targets.
Grants between $2,500 and $10,000 are available to support event organisers in enhancing their existing marketing strategies for established Tasmanian events.
Grants are available until the available funding allocation has been fully allocated, or the program has closed – whichever occurs first.
Applicants must choose to apply for either Tier 1 or Tier 2:
Tier 1: Grants between $2,500 and $5,000 are available for events primarily targeting an intrastate (within Tasmania) audience.
Tier 2: Grants between $5,001 and $10,000 are available for events targeting an interstate (outside Tasmania) audience.
The funding tiers are detailed below in the following table.
Tier 1 | Tier 2 |
Applicants applying through Tier 1 are undertaking intrastate marketing activities seeking to attract visitors within Tasmania from outside their region. | Applicants applying through Tier 2 are undertaking interstate marketing activities seeking to attract visitors from outside Tasmania. |
From $2,500 to $5,000 in funding is available. | From $5,001 to $10,000 in funding is available. |
Intrastate marketing focus. | Interstate marketing focus. |
Applicants must demonstrate an understanding of their target audience and how to communicate with them. | Applicants must demonstrate an understanding of their target audience and how to communicate with them. |
Applicants must provide a detailed marketing plan. | Applicants must provide a detailed marketing plan. |
Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. | Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. |
Eligibility
Applicants must meet the following eligibility criteria:
Note:
Applicants are required to provide all supporting evidence at the time of submitting the application. Those applications submitted without the required supporting information will be assessed as ineligible. These applicants may have the opportunity to resubmit for assessment if there is funding remaining.
Performance in previous grants may also be taken into consideration when assessing applications.
Applicants may be asked to supply additional information to support their eligibility claims, as part of the application process, or part of an audit process.
Information supplied by applicants may be subject to authenticity checks using third party software.
Assessment criteria
Applications will first be assessed against all eligibility criteria, evidence submitted, and acceptable expenditure as identified in these guidelines.
Applications will be assessed by assessors external to Events Tasmania against the following assessment criteria:
Criterion 1 – Marketing Plan (70 per cent weighting)
Applicants must provide a detailed marketing plan demonstrating:
Applicants are strongly encouraged to provide comprehensive details in their application, specifically highlighting the event strategies for targeting interstate or international visitors.
Criterion 2 – Marketing Budget (20 per cent weighting)
Applicants must provide a detailed marketing budget including:
Criterion 3 – Event Budget (10 per cent weighting)
Applicants must provide an event income and expenditure budget, which includes the marketing expenditure as a line item.
Note:
Applications will be assessed based on the quality of information provided in response to the above. Please ensure all information is included when submitting the application.
Applications will be assessed in order of receipt of a submission and will continue until the program closes or until all the funding allocated to this program is exhausted – whichever occurs first.
Applicants that have commenced or have submitted an application at the time funding is exhausted will be notified that all funding has been allocated.
Typically, applicants will be notified of the outcome of their application within 15 working days following the submission date.
Funding
A total budget of $250,000 has been allocated to the Events Tasmania Marketing Grant Program for 2025.
The grant program is designed to cater for both large and small events, with two tiers of funding available for events with either intrastate or interstate visitation targets.
Grants between $2,500 and $10,000 are available to support event organisers in enhancing their existing marketing strategies for established Tasmanian events.
Grants are available until the available funding allocation has been fully allocated, or the program has closed – whichever occurs first.
Applicants must choose to apply for either Tier 1 or Tier 2:
Tier 1: Grants between $2,500 and $5,000 are available for events primarily targeting an intrastate (within Tasmania) audience.
Tier 2: Grants between $5,001 and $10,000 are available for events targeting an interstate (outside Tasmania) audience.
The funding tiers are detailed below in the following table.
Tier 1 | Tier 2 |
Applicants applying through Tier 1 are undertaking intrastate marketing activities seeking to attract visitors within Tasmania from outside their region. | Applicants applying through Tier 2 are undertaking interstate marketing activities seeking to attract visitors from outside Tasmania. |
From $2,500 to $5,000 in funding is available. | From $5,001 to $10,000 in funding is available. |
Intrastate marketing focus. | Interstate marketing focus. |
Applicants must demonstrate an understanding of their target audience and how to communicate with them. | Applicants must demonstrate an understanding of their target audience and how to communicate with them. |
Applicants must provide a detailed marketing plan. | Applicants must provide a detailed marketing plan. |
Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. | Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. |
Eligibility
Applicants must meet the following eligibility criteria:
- Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2024.
- Be an event organiser delivering an event in Tasmania between 1 January and 30 June 2025.
- The event must not be a new event; it must have been held previously.
- Submit an application at least six weeks prior to the event commencing.
Note:
Applicants are required to provide all supporting evidence at the time of submitting the application. Those applications submitted without the required supporting information will be assessed as ineligible. These applicants may have the opportunity to resubmit for assessment if there is funding remaining.
Performance in previous grants may also be taken into consideration when assessing applications.
Applicants may be asked to supply additional information to support their eligibility claims, as part of the application process, or part of an audit process.
Information supplied by applicants may be subject to authenticity checks using third party software.
Assessment criteria
Applications will first be assessed against all eligibility criteria, evidence submitted, and acceptable expenditure as identified in these guidelines.
Applications will be assessed by assessors external to Events Tasmania against the following assessment criteria:
Criterion 1 – Marketing Plan (70 per cent weighting)
Applicants must provide a detailed marketing plan demonstrating:
- an understanding of the target audience
- the expected value and impact of the proposed marketing strategies
- how the proposed marketing activities will effectively promote the event and Tasmania's attractions to a broader audience
- how the grant allocation request will enhance marketing of the event.
Applicants are strongly encouraged to provide comprehensive details in their application, specifically highlighting the event strategies for targeting interstate or international visitors.
Criterion 2 – Marketing Budget (20 per cent weighting)
Applicants must provide a detailed marketing budget including:
- all expenditure related to the marketing activities
- a clear outline regarding external assistance (whether the marketing activity is done internally or is being outsourced).
Criterion 3 – Event Budget (10 per cent weighting)
Applicants must provide an event income and expenditure budget, which includes the marketing expenditure as a line item.
Note:
Applications will be assessed based on the quality of information provided in response to the above. Please ensure all information is included when submitting the application.
Applications will be assessed in order of receipt of a submission and will continue until the program closes or until all the funding allocated to this program is exhausted – whichever occurs first.
Applicants that have commenced or have submitted an application at the time funding is exhausted will be notified that all funding has been allocated.
Typically, applicants will be notified of the outcome of their application within 15 working days following the submission date.
Eligibility
Applicants must meet the following eligibility criteria:
- Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2024.
- Be an event organiser delivering an event in Tasmania between 1 January and 30 June 2025.
- The event must not be a new event; it must have been held previously.
- Submit an application at least six weeks prior to the event commencing.
Note:
Applicants are required to provide all supporting evidence at the time of submitting the application. Those applications submitted without the required supporting information will be assessed as ineligible. These applicants may have the opportunity to resubmit for assessment if there is funding remaining.
Performance in previous grants may also be taken into consideration when assessing applications.
Applicants may be asked to supply additional information to support their eligibility claims, as part of the application process, or part of an audit process.
Information supplied by applicants may be subject to authenticity checks using third party software.
Assessment criteria
Applications will first be assessed against all eligibility criteria, evidence submitted, and acceptable expenditure as identified in these guidelines.
Applications will be assessed by assessors external to Events Tasmania against the following assessment criteria:
Criterion 1 – Marketing Plan (70 per cent weighting)
Applicants must provide a detailed marketing plan demonstrating:
- an understanding of the target audience
- the expected value and impact of the proposed marketing strategies
- how the proposed marketing activities will effectively promote the event and Tasmania's attractions to a broader audience
- how the grant allocation request will enhance marketing of the event.
Applicants are strongly encouraged to provide comprehensive details in their application, specifically highlighting the event strategies for targeting interstate or international visitors.
Criterion 2 – Marketing Budget (20 per cent weighting)
Applicants must provide a detailed marketing budget including:
- all expenditure related to the marketing activities
- a clear outline regarding external assistance (whether the marketing activity is done internally or is being outsourced).
Criterion 3 – Event Budget (10 per cent weighting)
Applicants must provide an event income and expenditure budget, which includes the marketing expenditure as a line item.
Note:
Applications will be assessed based on the quality of information provided in response to the above. Please ensure all information is included when submitting the application.
Applications will be assessed in order of receipt of a submission and will continue until the program closes or until all the funding allocated to this program is exhausted – whichever occurs first.
Applicants that have commenced or have submitted an application at the time funding is exhausted will be notified that all funding has been allocated.
Typically, applicants will be notified of the outcome of their application within 15 working days following the submission date.
How do I apply?
Funding
A total budget of $250,000 has been allocated to the Events Tasmania Marketing Grant Program for 2025.
The grant program is designed to cater for both large and small events, with two tiers of funding available for events with either intrastate or interstate visitation targets.
Grants between $2,500 and $10,000 are available to support event organisers in enhancing their existing marketing strategies for established Tasmanian events.
Grants are available until the available funding allocation has been fully allocated, or the program has closed – whichever occurs first.
Applicants must choose to apply for either Tier 1 or Tier 2:
Tier 1: Grants between $2,500 and $5,000 are available for events primarily targeting an intrastate (within Tasmania) audience.
Tier 2: Grants between $5,001 and $10,000 are available for events targeting an interstate (outside Tasmania) audience.
The funding tiers are detailed below in the following table.
Tier 1 | Tier 2 |
Applicants applying through Tier 1 are undertaking intrastate marketing activities seeking to attract visitors within Tasmania from outside their region. | Applicants applying through Tier 2 are undertaking interstate marketing activities seeking to attract visitors from outside Tasmania. |
From $2,500 to $5,000 in funding is available. | From $5,001 to $10,000 in funding is available. |
Intrastate marketing focus. | Interstate marketing focus. |
Applicants must demonstrate an understanding of their target audience and how to communicate with them. | Applicants must demonstrate an understanding of their target audience and how to communicate with them. |
Applicants must provide a detailed marketing plan. | Applicants must provide a detailed marketing plan. |
Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. | Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget. |