The Tasmanian Government has released its Events Strategy 2015-2020. The Strategy aims to put Tasmania at the top of the must-visit list for travellers and sets out a blueprint for enhancing Tasmania's events calendar and making Tasmania the boutique events capital of Australia. It explains that events generate great economic and cultural benefit for the state, as well as being a key driver towards the Government's target of attracting 1.5 million visitors to Tasmania by 2020.
The Strategy is a high-level document which aims to explain why Government invests in event; not just through Events Tasmania, but through the whole of Government. It outlines four objectives:
- to help meet the target of 1.5 million visitors to Tasmania by 2020
- to promote Tasmania as a business events destination
- to highlight the social and economic value of events that promote cultural, sporting and artistic pursuits
- to enrich Tasmania's keen sense of community.
To achieve these objectives the Strategy defines four pillars of event investment - the specific rationale for funding and supporting the many different types of events the
Government is involved with - and the areas of Government responsible for their carriage. The pillars are:
- to deliver a seasonally and regionally balanced events portfolio that enhances Tasmania's reputation as an events destination
- to provide core funding to market Tasmania as a business events destination
- to support significant events that promote artistic, cultural and sporting excellence
- to support significant events that seek to deliver positive community outcomes
The Strategy ensures that the tourism, hospitality, business events, cultural, community, sporting and artistic sectors continue to grow, attract more visitors, promote excellence and create additional employment.
The Strategy is available online here.