Tasmanian Government Events Strategy 2023-2027

The Tasmanian Government has released its Events Strategy 2023-2027.

The Strategy is a high-level document which aims to explain why the government invests in events; not just through Events Tasmania, but through the whole of government. To help maintain a sustainable and successful tourism and hospitality sector and deliver greater benefits to the economy and our communities, the government will support events that embrace the following focus areas:

• Economic – support mass-participation events that provide a strong return on investment to the state and that contribute to increasing Tasmania’s annual visitor numbers to 2 million by 2030.
• Social – support events that contribute to our environment, wellbeing and connectedness, and incorporate into their offerings a genuine recognition of our island and its people.
• Brand – support events that create substantial value for Tasmania and Tasmanians. Tasmania has become a popular destination for visitors seeking to explore the many and varied unique experiences on offer, such as its stunning natural environments, unique food and beverage offerings and un-matched hospitality.

The Strategy ensures that the tourism, hospitality, business events, cultural, community, sporting and artistic sectors continue to grow, attract more visitors, promote excellence and create additional employment.

The Strategy is available online here.