December Directors update
It’s been what can only be described as far too long since our last update, and so the festive season brings a good opportunity to present 2016 as a year in review. It’s safe to say the team at Events Tasmania have had a busy twelve months – managing our funding programs, ensuring the sector is supported across the state, establishing a new research program as well as providing many hours one on one assistance to events across the state.
2016 has importantly given us our first full calendar year of operating under the umbrella of the Tasmanian Government Events Strategy 2015-2020. The strategy outlines why different areas of Government invest in events and the events sector, acting as a reminder as to why Events Tasmania pursue our three main outcomes: attracting visitors to Tasmania, getting those visitors and locals to move around the state into the regions, and aiming to increase Tasmania’s share of voice in the national tourism market. By and large, that’s why we support events – because of their impact on the visitor economy. This year Events Tasmania have invested around $11 million into approximately 80 events that have collectively returned over $90 million into our state economy. That’s a pretty impressive return, and is a credit to all the fantastic event organisers working in our industry.
This year we’ve also seen a few inaugural events from our portfolio: Steampunk in George Town, Rhythm X at Symmons Plains, the Australian Antarctic Festival in Hobart and a rebirth of the Queenstown Heritage and Arts Festival as The Unconformity on the West Coast. We’ve also continued our involvement with events like the Australian Masters Games – a mass sporting event hitting the North West Coast in October next year. Most sports are open to anyone over 30, and you don’t need to be an elite sportsperson to take part! Why not consider getting a team of friends or workmates together and entering? Registrations are open for some sports now – you can find out more information here.
You’ve most likely heard a fair bit about the major events we support - the Supercars, AFL, Mona Foma and Dark Mofo, Junction Arts Festival, the Australian Wooden Boat Festival and the Hobart International tennis to name few - but you may be interested to know that the majority of events supported by Events Tasmania are often lower profile, smaller and occur in the regions. While they may not be making news headlines, they bring many thousands of visitors to Tasmania every year. We deliver our support through our Grants Program which provides touring, championship and marketing grants to over 50 events around the state. During the last financial year, just through the touring and championship streams, we supported 27 events which delivered over 100 000 bed nights - from the Tasmanian Festival of Bridge championship to the Australian Amateur Football Carnival, and from the Porsche Targa Tour to the National Veteran Car Tour. This equates to around $19.5 million being spent in the Tasmanian economy from these two groups alone – that’s pretty extraordinary! More information on our Grants Program is available here.
What else is happening?
It's not just us who've been busy - here's a snapshot of some other things going on around the state:
#TassieStyle Summer Advocacy Campaign
Tourism Tasmania are running a different kind of marketing campaign over summer and want you to take part. Research shows that word of mouth is a powerful way to promote Tasmania – it’s why we have it as one of our three focuses. With nearly 250,000 visitors last summer and the same expected again this year, there's huge potential for this goodwill to be harnessed, so they've designed the campaign around social media. Beginning 5 December through to 28 February, whenever a visitor or local does something distinctly Tasmanian, they want them to share their Tassie experience online.
It’s easy for events to be involved - click here for more information.
Building Better Regions Fund
The Australian Department of Infrastructure and Regional Development has today released the new Building Better Regions Funding (replacing the National Stronger Regions Fund). The new fund is split into two streams:
- Infrastructure Projects Stream to support projects which involve the construction of new infrastructure, or the upgrade or extension of existing infrastructure that provide economic and social benefits to regional and remote areas.
- Community Investments Stream to fund community building activities including, but not limited to, new or expanded local events, strategic regional plans, and leadership and capability building activities. These projects will deliver economic and social benefits to regional and remote communities. The guidelines for each stream are available here.
Event listings on discovertasmania.com.au (and everywhere else!)
ATDW-Online is a national platform that all states and territories use to manage their tourism product and event listings that appear all across the web. Tourism Tasmania has recently transitioned management of the event listings in its product database, meaning event organisers are now responsible for adding and maintaining their events directly into ATDW-Online.
Some of you may have already been contacted by Tourism Tasmania to chat about your responsibility to self-manage your listing, but if not they have developed a self-help guide for events to use – you can view it here. Tourism Tasmania quality assures each listing submitted prior to publishing it, meaning all changes can take a couple of days to be reflected on the websites subscribing to the ATDW-Online data feed, including discovertasmania.com.au.
Event organisers can edit their existing event or create new listings here.
What's on in?
What’s On In is a locally build smart phone platform designed to create a single point for people to find events, gather more information and buy tickets. That’s a fantastic resource for locals and visitors, and also for you as an event organiser. What’s On In can provide the mobile interface for your event, and they can even organise video vignettes as part of your promotion.
The app acts like a traditional poster wall in a café – it’s highly graphical, engaging and interactive. There are a bunch of events already using it as a key promotional tool at varying levels of investment, and it could work well for you too. You can find more information about What’s On In here, or download the app from the Apple Store or Google Play.
On behalf of the entire team, I hope you have a relaxing and safe festive season with your friends and family. There are a huge number of fantastic summer events on all around the state and I encourage you to experience as many of them as you can. If you would like more detail on the information above or have any questions, please feel free to contact the team for a chat.