Dark Mofo secure for five years
17 July 2016
Will Hodgman, Premier
Dark Mofo is Tasmania’s most popular annual event, and the Tasmanian Government is proud to partner with the Museum of Old and New Art in a new five year funding agreement.
Dark Mofo has been a cultural beacon in Tasmania since its inception in 2013, bringing locals out of hibernation and attracting visitors to the state in the traditionally quiet winter months.
The Tasmanian Government, through Events Tasmania, has always supported Dark Mofo, and this new agreement will continue that support to 2021.
The new agreement is worth $2.1 million each year, and includes a commitment from MONA to:
- Grow interstate and overseas visitors to the event to 20,000 by 2021;
- Grow overall attendance to 500,000 by 2021;
- Increase media exposure and promotion of Tasmania;
- Delivery of a regional expansion program every year; and
- At least $250,000 invested in programming and support of local arts based organisations.
Tourism Tasmania will also work collaboratively with MONA to capitalise on the event and lure more tourists to all parts of Tasmania, not just Hobart, as a result of the festival.
Last year, attendance at the event was 280,000 creating a huge windfall for our tourism and hospitality operators, with the average visitor staying seven nights and spending $200 a night.
It returned an estimated $46 million to the economy and created about 400 new jobs, both full time and short term contracts.
It has also rewritten attitudes about winter in Australia’s southernmost and coldest state, and shaped how we define ourselves.
Dark Mofo has embraced all that makes Tasmania quirky and unique. No one can copy it and nowhere can replicate it, making the event and Tasmania very difficult to compete with.