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Events Tasmania

Event Marketing Tasmania grants

Events Tasmania is committed to increasing the number of people coming to Tasmania, getting visitors and locals travelling around the state, and getting people talking and sharing about Tasmania. By increasing and focusing the marketing activity of events held in Tasmania, we can jointly achieve these outcomes while promoting and maximising the attendance at your event.

Applications for the Event Marketing Tasmania Grant are open from 2:00 pm Monday, 10 July to 2:00 pm Friday, 18 August 2023.

  • Eligibility

    • Eligibility

    The Event Marketing Tasmania Grant is designed to cater for both large and small events, with two tiers of funding providing options for events with either intrastate or interstate visitation targets. Grants of up to $10,000 are available to assist event organisers with the marketing activity for an established Tasmanian event. Applicants must be able to demonstrate how this funding will add value to their existing marketing strategy that is targeted to markets outside of the region in which the event takes place, or outside of Tasmania.

    The following table will help you to define which tier of funding you can apply for:

    Tier 1Tier 2
    Applicants applying through Tier 1 are undertaking intrastate marketing activities seeking to attract visitors from outside their region.Applicants applying through Tier 2 are undertaking interstate marketing activies seeking to attract visitors from outside Tasmania.
    Up to $5,000 in funding is available.Up to $10,000 in funding is available.
    Intrastate marketing focus.Interstate marketing focus.
    Applicants must demonstrate an understanding of their target audience and how to communicate with them.Applicants must demonstrate an understanding of their target audience and how to communicate with them.
    Applicants must provide a marketing plan.Applicants must provide a detailed marketing plan.
    Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget.Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget.

    Events Tasmania’s funding programs does not support conferences, conventions, symposiums, trade fairs, fundraising events, expos, concert series, touring shows, and events that are primarily a showcase for stallholders to demonstrate, promote or sell services or products.

    This funding program does not support marketing activities applicable to general business activities.

    Marketing activities have to clearly relate to an event outside of any core business activities unless the core business consists of producing events.

    If your event is already receiving Events Tasmania funding through a Major Event Partnership, you are not eligible for funding from this program for the same event.

  • Assessment criteria

    • Assessment criteria

    Event Marketing Tasmania grants are assessed across three criteria:

    1. Demonstrated understanding of the target audience (market awareness).
    2. The quality and feasibility of the marketing strategy (conversion).
    3. Demonstrated capacity to deliver an effective marketing activity (capacity).
  • How do I apply?
  • Eligibility

    • Eligibility

    The Event Marketing Tasmania Grant is designed to cater for both large and small events, with two tiers of funding providing options for events with either intrastate or interstate visitation targets. Grants of up to $10,000 are available to assist event organisers with the marketing activity for an established Tasmanian event. Applicants must be able to demonstrate how this funding will add value to their existing marketing strategy that is targeted to markets outside of the region in which the event takes place, or outside of Tasmania.

    The following table will help you to define which tier of funding you can apply for:

    Tier 1Tier 2
    Applicants applying through Tier 1 are undertaking intrastate marketing activities seeking to attract visitors from outside their region.Applicants applying through Tier 2 are undertaking interstate marketing activies seeking to attract visitors from outside Tasmania.
    Up to $5,000 in funding is available.Up to $10,000 in funding is available.
    Intrastate marketing focus.Interstate marketing focus.
    Applicants must demonstrate an understanding of their target audience and how to communicate with them.Applicants must demonstrate an understanding of their target audience and how to communicate with them.
    Applicants must provide a marketing plan.Applicants must provide a detailed marketing plan.
    Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget.Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget.

    Events Tasmania’s funding programs does not support conferences, conventions, symposiums, trade fairs, fundraising events, expos, concert series, touring shows, and events that are primarily a showcase for stallholders to demonstrate, promote or sell services or products.

    This funding program does not support marketing activities applicable to general business activities.

    Marketing activities have to clearly relate to an event outside of any core business activities unless the core business consists of producing events.

    If your event is already receiving Events Tasmania funding through a Major Event Partnership, you are not eligible for funding from this program for the same event.

  • Assessment criteria

    • Assessment criteria

    Event Marketing Tasmania grants are assessed across three criteria:

    1. Demonstrated understanding of the target audience (market awareness).
    2. The quality and feasibility of the marketing strategy (conversion).
    3. Demonstrated capacity to deliver an effective marketing activity (capacity).
  • How do I apply?

    • Eligibility

    Eligibility

    The Event Marketing Tasmania Grant is designed to cater for both large and small events, with two tiers of funding providing options for events with either intrastate or interstate visitation targets. Grants of up to $10,000 are available to assist event organisers with the marketing activity for an established Tasmanian event. Applicants must be able to demonstrate how this funding will add value to their existing marketing strategy that is targeted to markets outside of the region in which the event takes place, or outside of Tasmania.

    The following table will help you to define which tier of funding you can apply for:

    Tier 1Tier 2
    Applicants applying through Tier 1 are undertaking intrastate marketing activities seeking to attract visitors from outside their region.Applicants applying through Tier 2 are undertaking interstate marketing activies seeking to attract visitors from outside Tasmania.
    Up to $5,000 in funding is available.Up to $10,000 in funding is available.
    Intrastate marketing focus.Interstate marketing focus.
    Applicants must demonstrate an understanding of their target audience and how to communicate with them.Applicants must demonstrate an understanding of their target audience and how to communicate with them.
    Applicants must provide a marketing plan.Applicants must provide a detailed marketing plan.
    Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget.Applicants must provide an expenses budget for their marketing activity, as well as an event income and expenditure budget.

    Events Tasmania’s funding programs does not support conferences, conventions, symposiums, trade fairs, fundraising events, expos, concert series, touring shows, and events that are primarily a showcase for stallholders to demonstrate, promote or sell services or products.

    This funding program does not support marketing activities applicable to general business activities.

    Marketing activities have to clearly relate to an event outside of any core business activities unless the core business consists of producing events.

    If your event is already receiving Events Tasmania funding through a Major Event Partnership, you are not eligible for funding from this program for the same event.

    Assessment criteria

    Assessment criteria

    Event Marketing Tasmania grants are assessed across three criteria:

    1. Demonstrated understanding of the target audience (market awareness).
    2. The quality and feasibility of the marketing strategy (conversion).
    3. Demonstrated capacity to deliver an effective marketing activity (capacity).

    How do I apply?

    How do I apply?

    The guidelines for Event Marketing Tasmania grants are available to download here.

    The application form is available here.